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Research papers

Quantitative measurement

The aim of the following document is to shed light on the scenario where the communication media sector in Chile currently operates specifically relating to outdoor advertising advertising agencies and sponsors providing them with a tool which...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Marco Tapia Ibarra, Cecilia Navarro Alaluf
June 15, 1999
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Citation

Ibarra and Alaluf (1999a, June 15). Quantitative measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-measurement


Research papers

Quantitative measurement (Spanish)

The aim of the following document is to shed light on the scenario where the communication media sector in Chile currently operates specifically relating to outdoor advertising advertising agencies and sponsors providing them with a tool which...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Marco Tapia Ibarra, Cecilia Navarro Alaluf
June 15, 1999
×

Citation

Ibarra and Alaluf (1999a, June 15). Quantitative measurement (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-measurement-spanish-